These are the podcasts I have personally recommended to handmade sellers for years. If you are looking for ongoing education you can absorb while you are making, shipping, or driving, this list is a good starting point.

One of the most consistent habits of the sellers I know who have grown their businesses significantly is that they are always learning. Not in a passive, "I read some Facebook posts today" way — in a deliberate, consistent way. Podcasts fit into that habit better than almost anything else because they work when your hands are occupied. Making products, packing shipments, driving to the post office, exercising — all of it becomes learning time.

Here are the podcasts I have recommended most consistently to handmade sellers, with honest notes on what each one does well.

For Product-Based and E-Commerce Sellers

The Product Powerhouse Podcast
Hosted by Erin Alexander, a Shopify website designer who works specifically with e-commerce businesses. This is one of the few podcasts that consistently addresses the real operational and strategic challenges of running a product-based business — not just the inspirational side, but the mechanics. Strong guest interviews covering topics from wholesale to affiliate programs to increasing average order value. If building your own website is on your radar (and it should be), this podcast speaks directly to that journey.

The Product Boss Podcast
Hosted by Minna and Jacqueline, this podcast is built entirely around running a product-based e-commerce business. There are well over 400 episodes covering everything from pricing and marketing to seasonal strategy and product development. A solid broad-base resource for sellers who want practical guidance rather than motivational content.

The Simplify Your Sales Podcast
Hosted by Morgan Nield, a former six-figure Etsy seller. The emphasis here is on building a business that is sustainable rather than just generating maximum revenue — simplifying your processes, scaling in a way that fits your actual life, and marketing in a way that feels authentic rather than performative. Particularly useful if you are feeling overwhelmed by the complexity of running your business.

For Etsy-Specific Strategy

Etsy Conversations Podcast
One of the longest-running podcasts in the handmade seller space, with over 400 episodes of seller interviews. The format is interview-based — talking to Etsy sellers about their specific journeys, strategies, and lessons. Useful for hearing directly from sellers who are doing what you are trying to do, rather than from coaches or consultants. Good for inspiration and specific tactical ideas.

Handmade and Beyond Podcast
Hosted by LL, who has been selling online for over 20 years. Strong on keeping sellers current with platform changes and policy updates. If you want to stay informed about what is happening on the platforms rather than finding out weeks after the fact, this is a useful one to add to the rotation.

For the Maker-to-Business-Owner Journey

The Create and Thrive Podcast
Hosted by Jess Van Den, this podcast focuses on the full journey of building a handmade business — not just the selling mechanics but the mindset shifts, the business decisions, and the personal sustainability of doing creative work as a business long-term. I have been a guest on this podcast, so I can vouch for both the quality of the conversation and the caliber of guests Jess brings on. Nearly 400 episodes available.

The Merriweather Council Podcast
Built specifically for makers. Multiple seasons of episodes covering Etsy, pricing, consistency, and the emotional and practical realities of running a creative handmade business. Worth exploring if you want content that speaks specifically to the maker experience rather than general e-commerce.

How to Actually Use These

A list of podcast recommendations is only useful if you build a habit around them. A few things that help:

Pick one or two to start with rather than subscribing to all of them. Information overload is real, and trying to consume seven podcasts at once usually results in consuming none of them consistently. Find the one that fits your current stage and focus there first.

Listen with a notepad nearby, or at least a note-taking app. The most valuable moments in business podcasts are the specific ideas or frameworks you can apply immediately. If you listen passively and do not capture what resonated, you will forget most of it within a day.

Consider treating podcast listening as dedicated learning time rather than background noise. The difference between passively listening while doing something else and actively paying attention is significant in terms of what you actually retain and apply.

Ready for More Structured Learning?

Podcasts are excellent for ongoing education and inspiration. But for building the specific skills your business needs right now — Amazon SEO, FBA setup, listing optimization, account health, platform strategy — structured content designed for your stage is more efficient than searching through hundreds of podcast episodes.

That is what The Growth Thread is built for. The content is organized around where your business actually is, so you are learning what is relevant rather than hoping the next episode covers your current challenge.

Enrollment is not always open, but you can get on the waitlist and be first to know when doors open:

Join the Waitlist at TheGrowthThread.com

Not ready for that yet? A good next read is the guide to scaling your handmade business with multiple revenue streams — a practical look at the channels most worth building and in what order.